Designing for superior business performance

A guide for technology, creative and startup leaders

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter Drucker.

Choice 3: Delight we create

Review

In this section

In this section you can review your achievements in making your Which customers choice of your value proposition.

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Assessing the market segment

In this Which customers section you have:

  1. Defined the characteristics of one or more segments that have the need for the product(s) or services your business provides.

  2. Identified how feasible and desirable it is to target a defined customer segment, so you can choose those that offer the best potential and highest levels of success toward your business and customer aspirations.

  3. Identified the distinct single or combination of positioning your business can use to win with the segment chosen.

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