Designing for superior business performance

A guide for technology, creative and startup leaders

"What new technology does is create new opportunities to do a job that customers want done.”
Tim O'Reilly

Choice 2: Where we play - Assess opportunities and threats

Assess opportunities and threats from the technology trends and events.

In this chapter

1. Assess technology factors that can affect the demand for your value proposition, and influence the attributes of your value proposition to maintain relevance and demand.

2. Assess technology factors that can affect your costs of production or cost of supply or supply availability.

Introduction - technology factors driving change

Technology is a frequent source of change and new advantage. Business that make the changes in response to technology survive and thrive. For example, whilst potentially behind Amazon in visible way, Walmart has always been very good at technology. Those that don't keep up, such as Borders, Kodak, Blockbuster, Polaroid can cease to exist and others like Nokia and Blackberry can be out innovated. Technology is not a new driver of change Starting back even one hundred years, Railways, moving pictures, refrigeration, radio broadcasting and television were technology disruptions, more recently the internet, social media, digital photography, internet of things, cryptocurrency, and media streaming have or offer to change billions of lives and given rise to new and transformed industries.

Your Technology assessment identifies the technology trends, emerging technologies that offer, new or refined value propositions, and / or offer to reduce production costs through automation and raise the potential for profitability or remain cost competitive.

Technology assessment

Capture, investigate and sustain (journal style) the relevant technology trends and events for each type of political influence.

Technology trends

Technology trends including:

Observations	Record your observations in here e.g. Remote working increases employee satisfaction and removes geographic boundaries from finding skilled people. What are you seeing?
Beliefs	What do you believe are the implications for the industry segment from these observations? e.g. Remote working will become more of an expectation from people in and candidates for our team. What are you believing?
Expectations	What are your expectations from this / these beliefs. We can expect to need the people, process and infrastructure to support remote working in a way that sustains our culture which forms a component of what makes us unique and valuable. What are you expecting to happen?

Second trend in here

Add another technology trend relevant to your business or the where we play environment in here

Observations	Record your observations in here. What are you seeing?
Beliefs	What do you believe are the implications for the industry segment from these observations? What are you believing?
Expectations	What are your expectations from this / these beliefs. What are you expecting to happen?

Third technology trend in here

Add another technology trend if relevant to your business or the where we play environment in here.

Observations	Record your observations in here What are you seeing?
Beliefs	What do you believe are the implications for the industry segment from these observations? What are you believing?
Expectations	What are your expectations from this / these beliefs. What are you expecting to happen?

Summary

Environmental factors influencing demand, supply or production costs in this external environment.

Observations	Record your observations in here What are you seeing?
Beliefs	What do you believe are the implications for the industry segment from these observations? What are you believe?
Expectations	What are your business expectations from this / these beliefs. What are you expecting to happen?

Continue your assessment

Continue on to the Next section to start with an assessment of what environmental factors could influence current and future demands for your value proposition or the cost to deliver it. You can do this for each of your where to play arena(s), or return the Guide home to choose a different option.

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