Introduction
Having made your strategic choices, you have been successful in defining and being able to communicate:
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What your winning / success aspirations are as the foundation of providing superior value and excellence
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Where your business will compete in terms of industry segment, type of products / services offered, customer needs, problems solved and customer segments with those needs accessible to your business
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How your business will win, in terms of your unique value blend, how your value will be delivered via your value chain with what resources and capabilities.
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You and your team understand your competitive environments - where to play choices in terms of opportunities and threats from those environments.
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You and your team understand how you will manage and sustain your strategy and competitive advantages.
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Finally, you may have insight into capability or resource weaknesses in your value delivery.
In summary
In your strategic choices you and your team have established an understanding of your external environment its' needs, opportunities and threats and aligned your other choices - aspirations and how to succeed with that external environment.
Execution goes poorly when
Strategy execution can do poorly when:
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The strategy is misaligned to or disconnected from the needs of the external environment the business serves
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Focuses on internal and operational issues for too long, resulting in the business being perhaps very productive but loosing relevance as the world moves on.
Execution is critical
Whilst a premature execution (i.e choices are not made) could be wasteful or even fatal - strategic choices need to be brought to life through an effective implementation or even multiple implementation streams. These implementations are your action plans for how to bring your choices to life - the choices are the why, what, where and who. Your execution is the "How" - Strategy execution.
In this section
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Adding Strategy implementations to your Strategic choices
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Adding Strategy implementations unrelated to your Strategic choices
1. From your strategic choices canvas screen scroll down to the Strategy section
2. Click the Add Strategy button
3. Complete the Strategy quick start dialog
Clarify the intent of the strategy or most significant outcome of the strategy i.e. return to growth, establish product to market fit, win a new segment etc.
Indicate the functional area the strategy applies to. You could have it as part of business strategy or marketing etc
Indicate when you expect to start and conclude the strategy implementation. You can change these later as necessary.
1. From the side menu, you can not only see all the strategy execution activities in your business, but you can also add free standing action plans - you could consider these buckets for OKR's, projects, any sort of initiative, unattached to a set of strategic choices.
2. From the list view click the add icon
3. Complete the Strategy quick start dialog
Clarify the intent of the strategy or most significant outcome of the strategy i.e. return to growth, establish product to market fit, win a new segment etc.
Indicate the functional area the strategy applies to. You could have it as part of business strategy or marketing etc
Indicate when you expect to start and conclude the strategy implementation. You can change these later as necessary.