Designing for superior business performance

A guide for technology, creative and startup leaders

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos.

Choice 4: Solutions we provide

In this chapter

You use the knowledge built up in the

1. Where we play and

2. Delight we create

choices to guide strategic choices about what types of products and services your value proposition is going to provide.
Additionally, you can identify the channels your business will use to promote awareness, sell, deliver, and support your offerings. Finally, at your discretion you can add some narratives that explain these choices and their synergy to your earlier choices.

Continue . . .

Advance your strategy productivity

Define, refine and implement your strategy faster, easier and better