Designing for superior business performance

A guide for technology, creative and startup leaders

"The golden rule for every business leader is this: 'Put yourself in your customer's place.”
Orison Swett Marden.

You are working through MacMillan and McGrath's consumption chain in the following sections arranged as

1. Pre-purchase

2. Acquire

3. Usage

The Usage section includes smaller activities that MacMillan and McGrath recommend the consumption chain considers.

Consumption chain - Usage

Satisfaction is usage section of the StrategyCAD consumption chain specifically considering setup / install, usage, serivce / support and return or dispose.

Satisfaction in usage - Setup / install

Your value proposition may be able to differentiate its product if it can find a unique way to make setup / install, assurance of satisfactory usage, service/support or return / dispose superior to alternatives / substitutes.

To do

1. Identify how a customer can complete any the activities in this step in your offering.

2. Identify opportunities, to make these activities for your offering superior to alternatives or substitutes.

Continue . . . Consumption canvas to channels to support your consumption chain

Next up continue with optional more detailed satisfaction assurance activities, specifically including setup, ussage, service/support and return or disposal.

Advance your strategy productivity

Define, refine and implement your consumption chain faster, easier, collaboratively and better in StrategyCAD™